Abstract

Annotation. The German concept of Heimat (homeland/native side) and the discourse developing around it are discussed in article in the context of modern German culture. In the era of globalization, the need for reflection on the topic of Heimat has intensified, which led to the emergence of new concepts and approaches to the study of both the concept itself and the corresponding discourse. The concept of Heimat has long been burdened with ideological and political connotations, but today it has become a new “trend” word" in Germany, which is considered as complex, ambivalent, not amenable to strict definition and having national specifics.