Economics and Management Engineering | Article | Published 2023
Social media platforms like Facebook, Twitter and LinkedIn are extremely common nowadays. People may simply create personal profiles and utilize them to create virtual networks of online and offline connections. Facebook today has over 890 million active users, while Twitter and LinkedIn have about 284 million and 300 million respectively. Although social media usage among people originated in the United States, more than 80 % of social media users are now non-residents of the United States demonstrating the global appeal of social media and its vital importance in the business sector. This project would educate academics, researchers, politicians in the tourism industry, and government officials on the importance of social media marketing.