Abstract

It is important to discuss the transferring of player in football industry since it is one of the core part to flourishing football business in Europe. The article aims to make a clear picture of football business in Europe, which consists of many financial factors, relationships between football and their supporters, rise of many competitions and leagues and most importantly about the players and their transfers. Transfer of players is also a key for the smooth development of football business. Furthermore, branding of the players adds value to them as well as their clubs and makes them the star players. The findings have revealed the core strength and process of commercialization of football in Europe through history along with some weaknesses, which have great effects and importance on people nowadays.